Dearly beloved runners,
Old ones, young ones, fast ones, slow ones, long distance ones, short painful distance ones, road hogs, trail warriors, fell and mountain goats...
Happy New Year! It’s certainly exciting times ahead for Run Venture in 2019, the little running shop in a shed on the edge of some woodland.
However, the shed has got too small or we have got too big. It’s just a case of perspective, I suppose.
The time has come to find a bigger shell so that we can continue to grow, and provide you, the runners of West and South Devon, with an even better independent specialist running shop.
But it’s blooming scary.
I remember three years back - we started in a gazebo in a field at a local race. Then we had a stall in the Tavistock Pannier Market, and then we moved to the current shed. So the next move to a ‘proper shop’ seems to be the next logical step.
Of course, it's not without risk and it could be a step too far for a small business, as this country moves into potentially unstable economic times.
I have quarrelled continually with myself over whether to stay put or to move but each time I remember the words of Mark Twain:
“to stand still is to fall behind”
Therefore we are ready to announce that in February 2019, Run Venture will open new bigger doors in the centre of Tavistock, with a larger range of footwear, packs, clothing and accessories.
The core values will remain the same, with quality customer service at the top of the list of our priorities. This is what sets us apart from others, in particular, the internet.
Online shopping will always be there - from buying milk to buying a car, we can all just click and receive.
However, in my opinion, buying a pair of running shoes is different:
I want to feel how they fit on my feet
I want to try different sizes
I want to know the pros and cons for me personally, and not just my mate’s opinion, or some unknown person on a YouTube channel
I want to talk with someone who actually runs, and who has experience of running, on a variety of terrains, over a range of distances
I want to compare them to other running shoes
I want to take my time and let the shoes settle on my feet
I want to actually run up and down in them and try them out
I want to talk to someone who understands.
At the end of the day, I’m a runner first and foremost myself so I want to base our store on what I would want from a running shop experience.
‘A running shop experience...’ and there lies the key.
Many say the high street is dying, and government figures would agree with this. There is nothing to stop a customer coming into a store, receiving all of the above service then walking out and buying online.
It happens already and it’s quite nice watching them squirm at weekend races when I say something like:
“Nice treads, told you they were the best ones for you...”
At the end